Connect Google Ads

  1. Authorization
  2. Connection settings
  3. Download data
  4. Manage connected accounts
  5. Select an account in Generator and Rules

You need to connect your ad account to K50 to work with the Google Ads ad system. You can connect multiple Google Ads accounts to one K50 project. When you work with the Generator and Optimizer later, you can choose which account the rule should apply to or where to download the generated campaigns. To connect to the system, use the widget on the main page of the client and go to Home → Advertising systems → Connect.

Note. If you don't see the widget, it may be banned by an ad blocker or antivirus. Disable them or set up exceptions.

Authorization

  1. Go through the Google authorization process if you haven't already done so. After that, K50 will be able to work with the data of your ad account.
  2. Log in to Google Ads with the username you want to grant access to.
  3. In K50, select Type of connected systemGoogle Ads from the list. Click Authorize Google Ads in K50:Passport.
  4. A prompt box will appear. You need to grant K50 access to Google Ads data, otherwise the connection procedure will terminate.
  5. Select an account to connect to K50.
  6. Select one of the subaccounts to connect to K50.
  7. Click Connect.

Connection settings

After logging in, you'll be redirected to the window with the connection settings.

1. Connection name and activity

Connection name: the name equal to the name in Google is filled in by default. This must be a unique name within the (client) profile.

Activity: if enabled, the data download will start immediately after connection. If you turn it off on the first connection, the data download will be manual, even for the first time.

2. Data window

The period for downloading data (required when data may change over a period). For example, if you set it to 7, the data will be downloaded for the last 7 days each time.

You won't see this window when you're connecting the system, but you can edit it later.

Possible values are from 3 to 30 days. The default value is 3 days.

3. Currency of financial values

The type of currency used by the connected account in Google Ads. This parameter is assigned automatically.

4. Financial adjustment

The factor all currency values downloaded from the ad system for the given period will be multiplied by. When you connect an ad account, the adjustment with the value of 1 is created by default: this means that the adjustment is standard. The start date of the adjustment will be specified From the beginning (from the time the ad account statistics are downloaded).

To create a new financial adjustment, click Add adjustment (to be added below).

You can create an unlimited number of financial adjustments within a single connection.

Attention.
  1. You can't specify a date that's already included in the list of financial adjustments.
  2. You can create an adjustment for a future period. Just specify a future date for the adjustment, and it will take effect later.
  3. Financial adjustments are sorted by date.
5. Campaign filter
Attention.

Check the custom filters: you won't be able to change them after the connection is saved!

When you delete the connection, you won't see the downloaded data in K50:Statistics, but this data will still be taken into account when calculating the payment for the use of K50!

Defines the entities to be downloaded. This parameter is set immediately upon connection. Filter settings will be blocked after the connection is saved. If you made a mistake or want to change the filter, delete the connection and reset the filter for the new connection.

Available filter parameters:

Value Available conditions
campaign ID ==, !=, in, not in
Campaign name ==, !=, in, not in, contains, doesn't contain
Value Available conditions
campaign ID ==, !=, in, not in
Campaign name ==, !=, in, not in, contains, doesn't contain

The filter is case sensitive. Kazakhstan and kazakhstan are different filters.

Edit the filter list using Add filter and Add filter group.

Download data

Saving the connection settings will trigger the process of synchronizing data and downloading statistics (if the connection is active). The system downloads data for the last 90 days by default. You can change the download period in the main client settings.

Downloading statistics takes some time which depends on the size of the ad account.

After the download is complete, you can use your Google Ads statistics in K50. In the future, K50 will download data for the previous day at the start of a new day. This means that you'll only have access to your Google Ads statistics for up to and including the previous day.

Manage connected accounts

To see the list of connected accounts, go to List of accounts in the Google Ads widget on the main page.

This is where you can find all the connected Google Ads accounts.

1. Add a new system

Click Add to connect a new ad account.

2. Filters

You can filter connected systems by:

  • Activity of the system.
  • Name of the connection.
  • ID of the connected account.
  • Connection type.
  • Authorization status.
3. Activity

Activity determines whether or not daily statistics will be downloaded for a given connection. Deactivate the activity if you only need to download the data once.

4. Name

When you connect an account, this field is filled in with the value from the Connection name field. The name (login) and the login ID (id) of the connected account are specified under the connection name. You can configure the Connection filter to view data on a given connector in the Google Ads statistics table with all connectors.

5. ID

Each connection is assigned a unique ID.

6. Authorization status

The status determines whether or not the data is downloaded from the system. There are four download statuses:

Status Description
Active The task is active, there are no errors when downloading data
Stopped The update task is suspended, there are no errors
Problem updating There were errors not related to authorization when attempting to update. The error will be automatically reset the next day or after successfully downloading data in manual mode
Access problem There were errors related to authorization when attempting to update. Downloading won't resume until these errors are fixed
Status Description
Active The task is active, there are no errors when downloading data
Stopped The update task is suspended, there are no errors
Problem updating There were errors not related to authorization when attempting to update. The error will be automatically reset the next day or after successfully downloading data in manual mode
Access problem There were errors related to authorization when attempting to update. Downloading won't resume until these errors are fixed
7. Delete and reconnect an account

Reconnecting your Google Ads account is equivalent to deleting the old connection and making a new one.

Delete: delete the connection.Edit: view the primary connection settings. To reconnect an account, delete the current account connection and connect a new one.

Select an account in Generator and Rules

If you connected several ad accounts to K50, you can choose:

  • which of the accounts the Rules will apply to

Rules

You can choose which account the rules will be applied to when creating an event.